BH-City-Center-Park-renderingThis week, Benton Harbor residents were treated to a second round of conceptual drawings showing what their beloved Dwight Pete Mitchell City Center Park may look like in the near future. Michigan State University professors Warren Rauhe and Wayne Beyea presented drawings combining features that received the most positive feedback from the community in two prior visioning sessions. The current design includes a stage for concerts and special events, covered space for farmers market booths, attractive landscaping, a splash pad for children, and plenty of seating for people to gather and enjoy the view. After the presentation, everyone shared their thoughts in small groups.

As exciting as it is to imagine the park’s new look and feel, it’s even more exciting to get a little taste of it right now. That’s exactly what we did the day after the presentation. Together with the weekly farmers market and Harbor Market, we did some pop-up placemaking to bring the park to life.

girls-playing-300x200We arranged comfy, colorful seating in cozy groups. And we filled the lawn with games ranging from badminton to soccer. Before we knew it, people of all ages were happily browsing through the farmers market stands to the beat of live music, and wandering over to the grass to play a game with their kids or sit and enjoy a taco from the nearby food truck. With some ingenuity and hard work, that type of scene can become a more frequent occurrence at City Center Park.

We also had the second round of conceptual drawings on display and encouraged people to give us more feedback. In October, the MSU team will return with their final drawings and report. We encourage all interested Benton Harbor residents to attend.

We’re really excited to announce PlacePOP, our new placemaking & engagement consulting service. PlacePOP is a low-cost, high-impact approach to inclusive planning that communities can use to test ideas, engage residents, and strengthen support for place-based projects.

PlacePOP in action at the Boyne City PlacePlans event.

PlacePOP in action at the Boyne City PlacePlans event.

Working with local partners, the League will plan, promote, and execute an event that demonstrates how activating a space can catalyze a community. Large scale planning takes a lot of time, money, and resources, and often leaves residents feeling disconnected and unfulfilled. PlacePOP is a “lighter, quicker, cheaper” approach to planning that brings people together, improves public spaces, and guides future development. PlacePOP can:

  • Empower people to experiment with place as a way to improve their community
  • Build local capacity and tests creative ideas to move planning projects forward
  • Promote interest in a specific, underutilized area
  • Educate local stakeholders on the impact of quality placemaking
  • Engage a wide audience of residents, visitors, and local stakeholders to share ideas, give feedback, and build ownership that guides capital improvement projects

There are a ton of examples of how communities have used temporary, tactical placemaking to guide local planning. For example, communities can:

  • Use pop-up retail to test demand and build buzz around a vacant storefront
  • Activate an underutilized lot using temporary outdoor furniture and family-friendly activities to see if the community should build a permanent pocket park
  • Improve walkability between two key areas to see if it changes people’s patterns
  • Use art, music, lighting, and seating options to create interest in a public space

Some PlacePOP History

Kids share their ideas at the 2014 Berkley Art Bash.

Kids share their ideas at the 2014 Berkley Art Bash.

We started brainstorming the idea of PlacePOP last year, after working with the city of Berkley on a place-based downtown planning project. Through previous planning efforts, the city identified a downtown intersection (12 Mile and Robina) as a potential catalyst for economic development. The city and elected officials wanted to engage residents and collect ideas of what “could be” in that area.

We worked with a steering committee of residents, the DDA, business owners, elected officials, and city staff to lead an impactful engagement event during Berkley’s annual Art Bash. We rented patio furniture, displayed local art, put out sidewalk chalk, and programmed the space with a yoga class in the middle of the afternoon. Most importantly, we asked people to brainstorm how they wanted to use the space. We collected a ton of ideas and the city was blown away by people’s interest in doing something dramatic, like closing the road to become a pedestrian plaza.

“Our city has several catalytic developments in our master plan, and thanks to the League’s efforts, we are making significant progress in achieving one of our highest priority projects,” said Steve Baker, a Berkley councilmember and an active leader on this project. “Placemaking is even more vibrant in Berkley thanks to the MML’s support!”

Collecting  feedback on draft designs at the 2015 Berkley Art Bash.

Collecting feedback on draft designs at the 2015 Berkley Art Bash.

Berkley residents and visitors will soon see these efforts come to fruition since the city is currently working with a consulting team to come up with detailed schematics on the intersection’s improvements.

Because we saw so much value and impact in this work, we decided to go big or go home. We bought a trailer, filled it with furniture, games, and engagement materials, and started incorporating PlacePOP into some of our PlacePlans projects (check out what we did with Boyne City last month). We also worked with the city of Lansing and local stakeholders on a really fun project just last week which focused on the Capitol Avenue corridor. Check out details on the project and pictures from last week’s event.

How PlacePOP works

The beauty of PlacePOP is that each project is unique since it’s 100% tailored to the community For example, communities can simply rent the trailer and its contents for under $1,000, or we can lead a deeper project with engagement, event facilitation, and a project report. Generally speaking, the process is as follows:

  1. Re-imagining a parking space during Convert Capitol Ave in Lansing.

    Re-imagining a parking space during Convert Capitol Ave in Lansing.

    Get started – We’ll meet with core stakeholders to identify project goals, partners, and opportunities. The group will explore options for the demonstration project, establish goals for the exercise, and explore expanded outreach, education, and communication opportunities.

  1. Work out project details – We’ll create a preliminary project plan with event logistics, assignments, materials, partners, activities, and communication strategies.
  1. Host the event – With the help of local partners and volunteers, we’ll facilitate the placemaking demonstration project during a planned community event. We’ll set up, staff, and guide volunteers to accomplish project goals.
  1. Debrief – We’ll host a debrief meeting with core stakeholders to recap the event, articulate lessons learned, and identify opportunities moving forward.
  1. Report out – We’ll prepare a report that summarizes the project’s process, feedback and data collected at the event, and recommendations to keep the momentum going to implement longer-term planning.

So let’s get going!

Doing engagement in Lansing during Convert Capital Ave

Getting great ideas in Lansing during Convert Capital Ave

If your community is thinking of ways to build capacity and encourage development, invite us over for coffee so we can brainstorm with you. Contact us anytime about bringing PlacePOP to your community:

Sarah Craft
Michigan Municipal League Project Coordinator

We’re looking forward to working with you!

MI-Big-Green-Gym-verticalUnder a blazing hot July sun, Lansing residents and visitors were treated to fun, interactive, pop-up placemaking on Capitol Avenue today! The west driving lane became a bikers-only lane. And, with the capitol building as an impressive backdrop, the League and a variety of Lansing area organizations set up creative parklets in the parking lane as part of our Convert Capitol Avenue project.

The parklets were designed to invite people in to dabble in fun and relaxing experiences. Play in the sandbox at the League’s parklet, get to know Bowser the snapping turtle at Fenner Nature Center’s realistic-looking setting, challenge a friend to a giant game of Connect 4, bounce on MI Big Green Gym’s wavy, bright blue playground equipment, or just relax in a canoe with the quietest border collie you’ve ever seen. Everyone who traversed Capitol Avenue by foot, bike or motor vehicle saw how small changes can have a big people-centric impact on a public space.

All these activities are part of a bigger conversation about what people would like to see happen along Capitol Avenue to make it more people-friendly. Do you have some thoughts? Share them with us in this brief survey.

We’re proud to be part of Michigan’s leadership in building on place, but that doesn’t mean we’re content to rest on our laurels or pretend we’ve got everything figured out.  We’re still learning as we go, and updating our practice as we figure out what’s working well and what needs more attention in our communities.  As a result, many of the projects in this year’s third cycle of the PlacePlans program look very different from the initial pilots!

Yesterday, at the Building Michigan Communities conference, I was joined by some of our on-the-ground partners to talk about the different types of projects we’ve undertaken, and how the program has grown:

Allegan's first phase of construction shows the evolution from the vision created during their PlacePlans design process to the nuts and bolts of engineering considerations.

Allegan’s first phase of construction shows the evolution from the vision created during their PlacePlans design process to the nuts and bolts of engineering considerations.

Rob Hillard, city manager of Allegan, hosted one of our first PlacePlans projects: in 2012, we first teamed up with the team of physical space design experts from MSU’s School of Planning, Design, and Construction to look at the City of Allegan’s downtown waterfront. Allegan is one of our best-case scenarios: less than 6 months after the PlacePlans team wrapped up work, local voters approved removing $500,000 from the city’s sinking fund to seed implementation, and the city was able to leverage that to secure another $567,000 from other sources: the city is currently out to bid for the first phase of construction, which will create a public plaza with stage and amphitheater while “both reducing and improving parking.” Even while we see this as a successful move from our work to results, watching Rob’s follow-through helped us understand how we needed to look at funding scenarios–and getting potential funders involved–early in the process to support that transition. With that in mind, we’ve kept Samantha busy in her new role as President of the League’s Foundation.

We also decided that, while the design process worked well for Allegan, it wasn’t the type of support that many of our cities were stating a need for.  Laura Lam, community and economic development director for Kalamazoo, talked about her experience in the second round of PlacePlans, when we assembled teams of private consulting firms to address targeted needs in some of our cities.

LSL's transportation expertise helped Kalamazoo weigh trade-offs within the existing bounds of Portage Street.

LSL’s transportation expertise helped Kalamazoo weigh trade-offs within the existing bounds of Portage Street: the city will be undertaking a trial reconfiguration of the street this summer in advance of a planned reconstruction.

The City of Kalamazoo is acting on several of the recommendations from our work, but perhaps the biggest impacts will come from the engagement of the neighborhood’s anchor institutions, such as  and Bronson Hospital, which has committed to reduce driving and parking demand to their campus and is hiring a bicycle coordinator in support of that goal.  To make those connections, we had to change directions mid-stream in our work to catch up to and coordinate with related discussions that KVCC was hosting around the development of their new Healthy Living Campus. This year’s approach to our work in Saginaw is strongly shaped by that experience: sometimes all the right pieces are already on the table, and figuring out how to put them together is more important than bringing anything novel.

Berkley addressed ambivalence over turning a downtown street into a festival plaza by jumping in and trying it out.

Berkley addressed ambivalence over turning a downtown street into a festival plaza by jumping in and trying it out.

Finally, Sarah Szurpicki, a partner with New Solutions Group, talked about the projects that her team facilitated in Berkley and Utica last summer. These two cities had pitched us projects that we liked, but that weren’t quite ready for the full PlacePlans approach, so we engaged Sarah to help them road-test some ideas. Not only did this help the cities figure out where to take these project, but our experience with those cities’ stakeholder groups helped us organize community members better in all of our projects: we’ve added a “community steering committee” to most of our PlacePlans this year, to make sure we’re not missing any voices or opportunities. Additionally, these two cities reinforced that small-scale efforts need to be exceptionally focused: Berkley’s project gave clearer direction for next steps because it was tightly focused on a single downtown block.

We’ll probably never do PlacePlans the same way two years in a row, and that’s a good thing: it means that, even with our successes, we keep figuring out how we could do better with the next one.