Vassar is a unique place. The small city, with a population less than 2,700 people, had six new businesses open in just over a year. The one-block downtown now offers a variety of experiences with a historic movie theatre, coffee shop, boutique, pet groomer, ice cream shop, gym, specialty bakery, and a variety of bars and restaurants. People in Vassar are friendly, community-minded, and truly excited about the city’s future.

In late 2015, the Vassar City Council hired a new City Manager, Brian Chapman. Chapman felt the community’s excitement and knew he had to support existing businesses, get the new ones in smoothly, and make sure the downtown would thrive. To Chapman, that meant transforming Vassar from a place people drive through, to a place people drive to. So he decided to focus on placemaking.

The site plan in it's current form is on the left, and the Vassar Vision concept plan is on the right.

The site plan in it’s current form is on the left, and the Vassar Vision concept plan is on the right.

Download the full report here

Download the full report here

After leading the PlacePOP project over the past many months, Vassar City Council unanimously approved to support the Vassar Vision public space concept plan earier this week. We’re very proud of the work we’ve done in Vassar and look forward to following the public space enhancements throughout implementation.

The Vassar Vision 2016 PlacePOP Concept Plan report shares detail on the project site, methodology, concept plan, implementation recommendations, and community impact. We also want to share lessons we learned while working in Vassar, which we hope can help other local leaders implement successful placemaking projects in the future.

Lessons Learned

  1. Use a steering committee and give them power – Vassar Vision was initiated by the City, but the majority of creativity, outreach, and heavy lifting came from the steering committee. These volunteers were trusted advisors and decision-makers, and they worked hard because they felt ownership and pride in the work. Vassar Vision is their project.
  2. Local business owners sampling their food during the Taste & Talk.

    Local business owners sampling their food during the Taste & Talk.

    Get business owners to the table right away – Business owners have an incredible stake in the success of Vassar’s downtown. The steering committee identified right away that improvements to the project site needed to reflect nearby business owners’ needs and hopes, as well as the needs of residents and visitors. The committee kicked off the project with a successful and unique visioning event, the Taste & Talk. Here, incoming and existing business owners hosted tables with samples or products displays. At each table, we had a map of the project site and asked people to write down ideas of what could-be in the space. More than 200 people attended the event, which had the feel of a festival, rather than a city meeting. The Taste & Talk was a perfect way to invite business owners to the table and illustrate the value the community places on supporting these important community institutions.pullquote

  3. Use an outside facilitator to educate and manage the steering committee – Sometimes what people think they want and what placemaking and economic research suggests doesn’t always align. Bringing in an outside facilitator from the League helped bring an “expert” to the table to share research, case studies, and trends, to help residents and business owners see what could-be in Vassar. Most importantly, the steering committee needed to be well managed and facilitated, something city staff or volunteers don’t always have time to do. The support the League offered allowed the project to move forward smoothly and effectively.
  4. Create a brand and marketing campaign – After one of the first steering committee meetings, the group selected the name, logo, and color scheme for Vassar Vision. They wanted it to be identifiable and to stick so they could use the brand throughout implementation phases. It’s quick, easy to remember, and meaningful to the community.
  5. Plan events you actually want to attend – Visioning events and community meetings are rarely thrilling, unique events. It was important to the steering committee to host fun, creative, social, and engaging “meetings” that people would be excited to attend after work or on a Saturday afternoon, which they so successfully did through their public engagement events like the Taste & Talk.
  6. Engage like crazy and apply the feedback to the design renderings – The Vassar Vision project spanned for eight months and included about three idea generation events and at least six formal feedback opportunities. After each, the design team applied what they heard into the next version of the design and sent it back for further review. It takes time and patience, but fosters the best results.

    Collecting feedback during Vassar's annual RiverFest.

    Collecting feedback during Vassar’s annual RiverFest.

  7. Collect feedback in different ways The steering committee collected ideas and feedback by hosting a stand-alone public event, participating in an existing weekend festival, hosting meetings, sharing online surveys, having informal discussions, posting renderings in businesses, and presenting at formal council meetings. This ensured that a wide range of residents knew about the project and were able to participate in way that best suited them.
  8. Use existing community events as a way do more engagement – The steering committee took advantage of the annual RiverFest as a way to reach a wider audience. RiverFest already attracted hundreds of people to the project site so the steering committee set up boards and had volunteers grab passersby to share information and collect feedback.
  9. Collecting concept plan feedback before a City Council meeting.

    Collecting concept plan feedback before a City Council meeting.

    Test ideas through pop-ups – At RiverFest, the steering committee tested some of the ideas people came up with in past events and showed what could-be through temporary improvements to the space. They put out lawn furniture, games, and art to help people understand how much nicer the space could be with just a little effort.

  10. Have fun It’s clear many steering committee members enjoyed the work they were doing. They were proud of the project and had fun doing it. If people enjoy the work they’re doing, they’ll often work harder, longer, and create a better product. Similarly, keeping Vassar Vision on a clear timeline helped people realize the end was near. Working on forever-committees can allow people to lose momentum and focus. Make sure to create benchmarks, celebrate successes, keep it social, and don’t make it too much work for just one or two people.

 

 

 

Many a traditional main street has suffered from bloated roads: where a street was once lined with bustling sidewalks and businesses, the pavement was expanded more and more in the name of moving traffic, at the expense of parking, sidewalks, and eventually the health of the businesses themselves. Through traffic doesn’t spend dollars while it’s speeding by, after all.

This graphic from NACTO's Urban Street Design Guide shows how road diets can improve safety and traffic flow.

This graphic from NACTO’s Urban Street Design Guide shows how road diets can improve safety and traffic flow.

Enter the road diet. A silly name, perhaps, but it’s an enormously important concept for community wellbeing.

A road diet takes a wide road and skinnies it down—or, at least, skinnies down the amount of space devoted to moving vehicles by quickly. The goal is a more balanced street: one that provides not just for the orderly movement of through traffic, but also supports access by people on the sidewalk, people on bikes, people getting on a bus, people parking their cars and going into a store, people unloading delivery trucks. In short, a street that works for, rather than against, the area around it.

How big is too big?

The best candidates for a road diet are one-way streets with three (or more!) travel lanes, or two-way streets with two travel lanes in each direction.  If you have these types of streets in a traditional business district or neighborhood, they were almost definitely widened at some point, and probably widened more than they need to be for current traffic needs.

Take a look at the traffic counts on these streets. As a quick rule of thumb, each through traffic lane can carry about 10,000 cars per day—or a little less, if there are a lot of driveways, on-street parking, or similar things that slow traffic. A 4-lane two-way road with less than 20,000 cars daily can probably be 3 lanes (one each way and one left turn) with no loss of capacity and fewer severe crashes. A 3-lane one-way with under 20,000 cars daily can probably work well as a 2-lane one-way.

Also look at how wide the lanes are. Many of these roads were built with 12- or even 13-foot wide travel lanes, but experience shows that these wide lanes actually lead to more severe crashes than narrower lanes—people drive more cautiously when the lines are closer together. As a result, a 10.5-foot wide lane (11 if there’s significant bus or truck traffic) can be safer while still carrying traffic effectively.

What do you do with the leftover pavement?

After you examine the number of lanes and the width of those lanes, chances are you’ll have space left over between the curbs.

The Kalamazoo PlacePlan led to a road diet on Portage Street, improving access to Washington Square.

The Kalamazoo PlacePlan led to a trial road diet on Portage Street, improving access to Washington Square.

With 8 feet of leftover width, you can add either on-street parking on one side or a bike lane on the other. With 12 feet (such as on a 3-lane one-way to 2-lane conversion) you can put parking on one side and a bike lane on the other.

In either case, you’ve just provided better access for more people, ideally without any costs for concrete or asphalt—just paint and signs. As an added benefit, moving traffic is now separated from the sidewalk a little bit, providing a safer and more inviting place for people to walk, which means more customers walking into businesses or more attractive homes.

A 2012 MDOT research project showed that 4-to-3 lane road diets could reduce crashes by as much as 40%, and provided additional recommendations for planning and implementing such projects.

Better streets support investment

Improving access, safety, and comfort on a street supports a healthy business environment.  For an example, take a look at West Cross Street in Ypsilanti. West Cross has been the front door to Eastern Michigan University for over 150 years, and has long had a small, convenience-oriented business district.

West Cross is also M-17, though, and in the 1970s was made into a one-way street with 3 lanes in one direction. By the 1990s, the business district was struggling, with high business vacancy and turnover, and many of the buildings in disrepair. Remaining business owners pointed to the high-speed traffic and lack of parking as a major challenge.

Ypsilanti's West Cross Street before the road diet--a 3-lane race track through the neighborhood.

Ypsilanti’s West Cross Street before the road diet–a 3-lane race track slicing through the neighborhood.

In the early 2000s, the city worked with MDOT to implement a road diet as the key piece of a neighborhood plan. Since the street only had about 15,000

A parking lane, improved crosswalks, and better organized sidewalk support foot traffic to businesses.

A parking lane, improved crosswalks, and better organized sidewalk support foot traffic to businesses.

vehicles per day, it could be changed from 3 through traffic lanes to 2 (still one-way), creating enough space for both on-street parking on the left and a bike lane on the right. This only required restriping the street and adding signs and parking meters, but worked well enough that the city implemented step two in 2011, utilizing TAP funding to add intersection bumpouts, stamped concrete crosswalks, and street trees.

These changes have supported significant reinvestment in the business district over the last decade, with some support through façade matching grants by the Ypsilanti DDA and Washtenaw Eastern Leaders Group. At least 10 new businesses have opened in just a few blocks, and several existing businesses have expanded or made significant façade improvements.

While there’s plenty of work left to do—the street remains a high-speed, one-way strip that can make it difficult for visitors to find specific businesses—both the streetscape improvements and improved business conditions have made West Cross a much better front door to EMU and amenity for neighborhood residents.

The most significant rehab created four new business spaces across from EMU with lofts above, and an extended sidewalk bumpout for outdoor cafe seating. Developer Andrew O'Neal notes he would have thought twice about the project if the road diet hadn't created on-street parking--and looks forward to eventual two-way traffic.

The most significant rehab created four new business spaces across from EMU, with lofts above and an extended sidewalk bumpout for outdoor cafe seating. Developer Andrew O’Neal notes he would have thought twice about the project if the road diet hadn’t created on-street parking–and looks forward to eventual two-way traffic.

A number of smaller building and facade rehabs have helped make the corridor more attractive overall.

A number of smaller building and facade rehabs have helped make the corridor more attractive overall.

Richard Murphy is a program coordinator for the League. You may contact him by email at at rmurphy@mml.org or on Twitter @murphmonkey.

We know that traditional zoning and development codes, as applied by nearly every one of our hundreds of members across Michigan, can be harmful to building strong, prosperous communities. We have major statewide initiatives to support locals in wrestling their regulations around to something that does what they want—Redevelopment Ready Communities to help identify and clear away procedural obstacles that prevent good development, and the MIplace partnership’s ongoing focus on form-based approaches that support the creation of great places.

So why has progress been so slow—why do rules that actively hinder the development that we say we want persist in most of our cities and villages?  Last week, we hosted a workshop that connected five of our cities with a team of national development code-writing experts convened by Congress for the New Urbanism to dig into this question.

Together, the group cnu_action_shottalked through the cities’ development priorities, and what code-related barriers stood in the way of success on these issues. While this working session was just one part of a larger effort by CNU to support national reform, a few observations stuck out to me.

  • Better development codes don’t have to be via a full scale “Form-Based Code.” The starting point of the conversation was how to streamline adoption of FBCs, as the best tool for building the places we want. Considering the limited resources (political, staff time, financial) of most of our communities, though, incremental improvements to existing, traditional zoning may allow more progress.

    Local staff can look to the Lean Code Tool for tactics to apply locally, or may consider implementing a FBC only for a single key district, rather than community-wide. In any case, the goal is to increase the attention the regulations pay to form, reducing the emphasis on separation of uses.

  • Prioritize—don’t try to fix everything. Even the largest city in our focus group, with the most staff capacity, said they were overwhelmed by the scale of their code reform needs. (When asked to bring a priority need to focus on, they brought six.) Focusing time and resources to make the rules work better in a few important places within the community can be more effective than trying to fix everything at once.

    Communities looking to undertake code reform should focus attention on strengthening their traditional downtown (if they have one), on areas facing heavy development pressure (to ensure that interest supports local placemaking needs), and on neighborhood centers (especially in low-income or minority neighborhoods where support is needed to correct past disinvestment).

  • Residential areas are difficult. The planning profession has done a spectacular job of convincing people that a neighborhood should be made up exclusively of single-family, owner-occupied houses. As a profession, we’ve admitted that we were wrong, and that we’ve done a lot of damage by imposing that norm on traditional neighborhoods through zoning ordinances, and we have tools for walking back some of those mistakes.
    Permitting fourplexes is an easier conversation when you can point to examples a neighborhood already has.

    Permitting missing middle types is an easier conversation when you can point to examples a neighborhood already has.

    But old habits are hard to shift, especially when working with residents whose homes are both quality of life and investment. When identifying priorities, post-war subdivisions may not be on the list in most cities—instead, we should think about repairing downtown-adjacent traditional neighborhoods. These are both the places that already have precedent for missing middle housing choices and small businesses alongside single-family houses, and where conventional zoning has created holes in the neighborhood fabric.

  • Finally, communities need good examples. Nearly all the specific needs that our panel of communities brought to the national resource team were issues for which known-good tools or approaches already exist. The difficulty is in sharing that knowledge across our 500+ member communities, especially to the staff that are wearing several different hats and spread too thinly to search out those tools.

This last observation is where the League has the clearest role. We’ve been very successful in spreading awareness of placemaking to our membership over the past few years, but communities still need good, on-the-ground examples of, say, how to allow new homes that fit onto historic 33-foot-wide lots, or how to provide for more missing middle housing options without fear that college student housing will saturate the neighborhood.

I’m definitely looking forward to further work with the CNU team, as well–thanks to Matt from DPZ, Karen from Opticos, Susan from Placemakers, Marcy from Urbsworks, and Mary from Farrell-Madden for three days of making my head spin with their expertise.

Calumet residents, supporters and business leaders participate in a successful visioning session in the village Monday.

Calumet residents, supporters and business leaders participate in a successful visioning session in the village Monday.

Two Upper Michigan communities are in the early planning stages of potential revitalization.

Scott MacInnes

Scott MacInnes

The Villages of Calumet and Baraga are each having public meetings this week as key first steps in forming new village master plans. The work is being supported by Michigan Municipal League Northern Michigan field consultant Scott MacInnes. Upward of 40 people attended a public visioning session in Calumet on Monday and Baraga’s event is tonight.

“I’ve been working closely with villages of Baraga and Calumet as both have relatively new management and no master plan or they haven’t had one in long long time,” said MacInnes, who is the former, long-time Houghton city manager. “We’re trying to get these communities to focus on what they want to be in the next 20 years. Both are losing population and need to turn their communities around.”

MacInnes was pleased with Monday’s turnout in Calumet and said people in both communities are excited about the visioning work, that started last fall with Michigan Technological University students conducting community surveys in both villages.

Calumet supporters share their ideas on ways to improve the Upper Peninsula community.

Calumet supporters share their ideas on ways to improve the Upper Peninsula community.

 

“We got a lot of good input from them,” MacInnes said of those attending Monday’s visioning session. “People are pretty excited about this planning.”

He said both communities are situated in the UP’s Keweenaw Peninsula near areas that are experiencing economic success, such as Houghton, Hancock and Copper Harbor. So it’s possible for Calumet and Baraga to also see a turnaround, but it starts with having a plan.

“There’s been nothing like this for quite a number of years and they’ve really been operating on a day-to-day basis. We got to figure out how to control the blight and start fixing up homes and encourage small businesses to move back in. Now hopefully we can turn this around.”

Calumet Village Administrator Rob Tarvis told the area’s Mining Gazette newspaper that he also was pleased with Monday’s event and said it will go a long way in improving the village for years to come.

The two meetings are being facilitated by Brad Neuman, educator with Michigan State University Extension, and he had attendees give comments at three stations – a map of assets in the village, a chart showing survey results of issues important to residents and a three-question survey asking residents, business owners and supporters for their visions for the village’s future. The questions were, “What are you really proud of about the community?”, What are you sorry or not so proud of about the community?”, and “Imagine you’ve come back to the community after 20 years away; What do you see and experience that has changed for the better?”

Matt Bach is director of media relations for the Michigan Municipal League. He can be reached at mbach@mml.org and (734) 669-6317.