Placemaking is such a buzz word of 2014 – and that’s a good thing! Placemaking awareness has been on the rise for the past few years, but themes, ideas, and policies are now more generally accepted and promoted. Placemaking is something people can relate to, want to talk about, and want to promote, which is great news for Michigan communities.

2014 has been a wonderful year for new research, stories, and perspectives on placemaking, engagement, and talent attraction throughout Michigan and across the globe. As part of the League’s services, we’ve been documenting and cataloguing articles related to our placemaking asset areas to use in presentations, guidebooks, research, and talking points. Here are my top five favorite reports of the year:

Investing In Place, American Planning Association

investing in placeMillennials were certainly a discussion topic of 2014. Articles like What Millennials Want – And Why Cities are Right to Pay Them So much Attention, Millennials & Mobility: Understanding the Millennial Mindset, and the Deloitte Millennial Survey populated newsfeeds. As a millennial, the results didn’t seem that staggering – we care about placemaking, doesn’t everybody? In case some leaders still weren’t getting the picture, the American Planning Association went a step further to explore the similar wants and needs of the country’s two largest population groups: millennials and boomers. It turns out they want the same things. Recommendations to please the largest populations include:

  • Engage residents: 75% of millennials and boomers agree that engaging citizens is essential to rebuilding local economies and creating jobs
  • Prioritize walkability and transit: Fewer than 10% of millennials, gen Xers, and boomers are interested in traditional, auto-dependent suburban living
  • Invest in quality of life: 74% of respondents believe investing in schools, walkability, and transportation is a better way to grow the economy than traditional approaches.

Using findings from this report, community leaders can frame future investments and development plans based on the public’s interests.

The Rise of Innovation Districts, The Brookings Institute

Communities and metro regions across the country are recovering from the Great Recession, but most are still behind their pre-recession peaks. There are some areas, however, that are recovering faster and stronger. According to the report, downtowns where people both live and work grew 77% faster than the country as a whole. Similarly, metro areas with more than 1 million people grew twice as fast than areas with populations under 250,000innovation districts

The report explores all aspects of innovation districts – which Brookings defines as a high density area of entrepreneurs, education and medical institutions, start-ups, and mixed-use developments that are interconnected through transit, technology, and physical proximity. The Rise of Innovation Districts says these districts are where jobs can grow faster, stronger, and more equitably, where density can reduce carbon emissions, and where local governments can generate more tax revenue. The report continues to explore the economic, physical, and networking aspects of how innovations work, as well as how community leaders can spark and scale innovation districts in their own communities.

Even for smaller communities, the report can be used as leverage to promote different areas of placemaking from entrepreneurial incentives, to walkable streets, to efficient transportation options.

State Policies Matter, Michigan Future

state policiesThis report is Michigan-specific, and especially with drama from Michigan’s current lame duck legislature, civic leaders should take a few minutes to read or re-read this paper. State Policies Matter describes how Michigan and Minnesota were once very similar states, with similar statewide policies and economies. Since 1990, however, Michigan and Minnesota have been growing more and more dissimilar: Minnesota now ranks 11th highest in the country in per capita income while Michigan is ranked 35th, and Minnesota’s unemployment and poverty rates have declined but Michigan’s have stayed about the same or worsened. This report seeks to explain the growing differences between the two states through policy decisions state and local leaders have made over recent decades. Major differences include the following:

  • Income taxes, business taxes, sales taxes, and gas taxes are all significantly higher in Minnesota, which means per capita state and local taxes are $1,000 – $5,000 higher than in Michigan.
  • These higher tax revenues allow Minnesota’s government to invest more in important priorities. For example, Michigan spends $1,447/person on k-12 education, while Minnesota spends $2,067/person. Michigan spends $223/person on transportation, while Minnesota spends $465/person. And Michigan spends $119/person in local government aid, while Minnesota spends $465/person.
  • Social policies are also more equitable in Minnesota than in Michigan. For example, the state allows same-sex marriages, allows affirmative action for college admissions, and allows undocumented high school graduates to receive in-state tuition at state universities.

This report can be seen as a timely warning to our state and local leaders to reconsider some current policy priorities.

The Equity Solution, PolicyLink

This fall, PolicyLink launched the National Equity Atlas, an online resource of demographics and economic data across the US with policy implications focused on racial equality. This data highlights the persistent, and often growing gaps, between the rich and poor, and white and non-white populations. Some important findings include:

  • equity atlasRacial economic inclusion could annually add $2 trillion to the national economy
  • 66% of racial income gap is due to wage differences, and only 34% is due to employment differences
  • Every region in the country would be stronger with racial inclusion. Potential annual gains range from $287 million to $510 billion in the nation’s 150 largest metro regions.

Users can manipulate data on the National Equality Atlas site to represent findings from their state or region. Michigan can be looked at as a whole or in the Ann Arbor, Detroit, Flint, Grand Rapids, Kalamazoo, and Lansing regions.

The report also highlights policy recommendations for closing economic gaps between racial lines. Some examples include:

  • Invest in transit and other infrastructure projects to improve connectivity and create jobs
  • Leverage anchor institutions to grow new business in underinvested areas
  • Raise the minimum wage through local living wage ordinances or statewide initiatives
  • Remove barriers of employment, like prohibiting credit checks for job applicants and increasing citizenship for immigrants.

City Open Data Policies, National League of Cities

open dataMunicipalities collect and store a ton of information but most of it just sits there. Recently, excitement around open data has grown through initiatives from Code for America and other organizations – if there’s data, let people access it, manipulate it, and see what they can come up with. Open data is simply “data that can be freely used, reused, and redistributed by anyone” and is a pretty new idea for cities around the world. This report highlights lessons learned so far from 5 cities who have implemented open data policies and outlines recommendations and resources for communities looking to implement something similar.

Jackson is the only Michigan community, so far, to venture into the possibilities of open data. With work from city leaders, student interns, and national institutional advisors, Jackson has already adopted an open data ordinance and is currently working on creating an online portal. Communities interested in learning more are encouraged to contact Jackson and take recommendations from the NLC report:

  • Find leadership for open data initiatives
  • Commit to open data through legislation and formal policies
  • Allocate resources to open data initiatives – although it’s low cost, the best policies have appropriate staffing and budgeting
  • Rely on experts to provide technical expertise and customer service for online platforms since municipalities often don’t have the in-house resources readily available

So what are you supposed to do with these five reports?

Read them, share them, and use them to make decisions in your community. And if you want more light reading for the holiday break, just let me know! Since April, we have been cataloging interesting articles, reports, and case studies related to placemaking. So far we have about 200 in our database, so there’s plenty to keep you busy.

Looking forward to another year of research, placemaking, and community building!

 

Watch the award-winning video.

The Michigan Municipal League’s animated Partnership for Place video shown at the start of 2014 Capital Conference received the highest award possible in the national 2014 Videographer Awards competition run by the Association of Marketing and Communication Professionals.

There were 1,500 entries from throughout the United States and the League’s video was among the top 12 percent to receive the highest honor – “award of excellence.” The League was the only award of excellence winner from Michigan. View the complete list of award of excellence winners here: https://enter.videoawards.com/winners/excellence/.

In addition to the recognition, the League will receive a movie-style clapboard as a trophy.

The League’s Partnership for Place: An Agenda for a Competitive 21st Century Michigan is a proactive policy agenda that proposes a commitment of action in partnership between the state and its municipalities. The goal of this effort is that these policies will facilitate Michigan’s economic growth and allow for the development of places to provide key services and amenities that contribute to a high quality of life.

The Partnership for Place focuses on a more regional approach to service delivery, which would change the way services are provided, how resources are dedicated, and how systems are supported. Approved by the Michigan Municipal League Board of Trustees in June of 2013, this policy agenda proposes actions that will re-establish a partnership for prosperity in four key areas: Funding for the future; Michigan in motion; Place for talent; and Strength in structure. Read more about the agenda here.

Matt Bach is director of media relations for the Michigan Municipal League. He can be reached at mbach@mml.org and (734) 669-6317.

The Michigan Main Street Center recently published Ten Years of Excellence: The Economic Impacts of Main Street in Michigan. With more than 45 communities participating in the program, benefits have spread across the state.

here

Michigan Main Street participant Boyne City is able to draw large crowds to their downtown for special events.

The state-led program started in 2003 with the goal to help communities revitalize their historic downtowns and neighborhood commercial districts. Similar to MML’s placemaking strategy, the Main Street Program encourages communities to expand on their unique assets and fill gaps where necessary. This model is a community-driven Four-Point Approach® of placemaking that highlights design, economic restructuring, promotion, and organization.

Boyne City is a Michigan Main Street Master Level Community.

Boyne City is a Michigan Main Street Master Level Community.

According to the report, the Michigan Main Street Program has:

  • Boosted community investment: Over $200 million has been invested in Main Street buildings, infrastructure, and public spaces.
  • Improved business and expanded job opportunities: 250 new businesses have been established and more than 1,300 new jobs have been created in Main Street districts.
  • Increased tax revenue: Local property tax revenues in Main Street districts see an estimated $3 million more each year because of improvements to downtown buildings. The state has also seen an increase in sales tax from new businesses in Main Street districts by $3.1 million each year.
  • Leveraged community volunteers: The value of volunteer hours spent in Main Street districts equates to nearly $8 million.

Michigan Main Street City: Boyne City

Boyne City sidewalk improvements enhance the aesthetics of the community.

Boyne City sidewalk improvements enhance the aesthetics of the community.

Boyne City has already implemented Main Street initiatives and now serves as a mentor to other communities. As highlighted in an MML case study the Main Street Program helped Boyne City leaders:

  • Create successful downtown events, including a farmers market.
  • Invest more than $6 million in downtown infrastructure.
  • Found a local economic development team of community stakeholders.
  • Help property owners with facade renovations.
  • Attract new residents and businesses.
  • Partner with a private developer on a multimillion dollar mixed-use project.
  • And simply create a downtown residents and visitors could enjoy!

Learn about Boyne City’s Main Street improvements here.

Important initiatives like Michigan Main Street are strengthening communities and increasing resident quality of life. We’re glad to support and continue these sort of projects through placemaking, education, and our policy framework.

Last week the National League of Cities hosted their 2014 State League Staff Workshop in Portland, OR. Here, staff from state leagues around the country gathered to network, learn, and discuss emerging issues in the field.

Presenting on how leagues can support distressed communities with Rhode Island League Associate Director, Peder Schaefer

Presenting at the NLC Staff Workshop with Rhode Island League Associate Director, Peder Schaefer, on how municipal leagues can support distressed communities.

In a workshop co-led by Peder Schaefer of the Rhode Island League of Cities and Towns, I had the opportunity to present MML’s work on supporting distressed communities. MML’s role promoting placemaking by highlighting case studies, enhancing crowdfunding, and developing a place-based policy platform are unique to leagues across the country. Workshop attendees were eager to hear about Detroit and the creative ways MML is supporting the state’s communities.

Portland, OR

Portland's Saturday Market on the riverfront

Portland’s Saturday Market on the riverfront

Hosting the NLC’s conference in Portland was a wonderful illustration of effective placemaking. The city has incredibly effective and low-cost public transportation, miles and miles of bike lanes, small and walkable city blocks, and neighborhoods full of life and character. Yes, the city’s slogan “Keep Portland Weird” was true to its name, but even the strangest people were kind, helpful, and excited to talk about their city.

Downtown Portland was full of activity with public plazas, food carts, multimodal transportation, and people doing things people do: talking, laughing, eating, soaking up the sun, shopping, and simply looking at other people.

Pedestrians are the priority in Portland's streets. Downtown intersections are marked with brick to notify drivers to slow down.

Pedestrians are the priority in Portland’s streets: Downtown intersections are marked with brick to notify drivers to slow down.

After the conference, I stayed an extra night in the Alberta District in north-east Portland. The people I stayed with had an extra bike for guests, so I was really able to get around like a Portlander! There were amazing local shops, a ton of places to eat, and parks full of activity.

I was floored at how friendly people were and how eager they were to help a tourist. People started real conversations while waiting in line, said hello on the street, and customer service staff took pride in their roles (and with a minimum wage of $9.10/hour and rising, there was plenty of reason to be genuine).

The city is scattered with food carts and there are block-long segments of permanent food vendors in cart-like structures.

The city is scattered with food carts and there are block-long segments of permanent food vendors in cart-like structures.

While wandering around the city, the Knight Foundation’s Soul of the Community report kept popping into my head. The study found that aesthetics, openness and social offerings are what people loved most about where they live. Portland looks great, people felt open to diversity, and there were countless opportunities to connect with others on the street, at an event, or standing line at the food truck: Portland makes a great case study.

Although we have aspects of Portland’s magic in some Michigan communities, many have a long way to go. Not every city should be exactly like Portland, but our role at MML is to help communities expand on their own unique assets and become the best cities they can be.