Placemaking is such a buzz word of 2014 – and that’s a good thing! Placemaking awareness has been on the rise for the past few years, but themes, ideas, and policies are now more generally accepted and promoted. Placemaking is something people can relate to, want to talk about, and want to promote, which is great news for Michigan communities.

2014 has been a wonderful year for new research, stories, and perspectives on placemaking, engagement, and talent attraction throughout Michigan and across the globe. As part of the League’s services, we’ve been documenting and cataloguing articles related to our placemaking asset areas to use in presentations, guidebooks, research, and talking points. Here are my top five favorite reports of the year:

Investing In Place, American Planning Association

investing in placeMillennials were certainly a discussion topic of 2014. Articles like What Millennials Want – And Why Cities are Right to Pay Them So much Attention, Millennials & Mobility: Understanding the Millennial Mindset, and the Deloitte Millennial Survey populated newsfeeds. As a millennial, the results didn’t seem that staggering – we care about placemaking, doesn’t everybody? In case some leaders still weren’t getting the picture, the American Planning Association went a step further to explore the similar wants and needs of the country’s two largest population groups: millennials and boomers. It turns out they want the same things. Recommendations to please the largest populations include:

  • Engage residents: 75% of millennials and boomers agree that engaging citizens is essential to rebuilding local economies and creating jobs
  • Prioritize walkability and transit: Fewer than 10% of millennials, gen Xers, and boomers are interested in traditional, auto-dependent suburban living
  • Invest in quality of life: 74% of respondents believe investing in schools, walkability, and transportation is a better way to grow the economy than traditional approaches.

Using findings from this report, community leaders can frame future investments and development plans based on the public’s interests.

The Rise of Innovation Districts, The Brookings Institute

Communities and metro regions across the country are recovering from the Great Recession, but most are still behind their pre-recession peaks. There are some areas, however, that are recovering faster and stronger. According to the report, downtowns where people both live and work grew 77% faster than the country as a whole. Similarly, metro areas with more than 1 million people grew twice as fast than areas with populations under 250,000innovation districts

The report explores all aspects of innovation districts – which Brookings defines as a high density area of entrepreneurs, education and medical institutions, start-ups, and mixed-use developments that are interconnected through transit, technology, and physical proximity. The Rise of Innovation Districts says these districts are where jobs can grow faster, stronger, and more equitably, where density can reduce carbon emissions, and where local governments can generate more tax revenue. The report continues to explore the economic, physical, and networking aspects of how innovations work, as well as how community leaders can spark and scale innovation districts in their own communities.

Even for smaller communities, the report can be used as leverage to promote different areas of placemaking from entrepreneurial incentives, to walkable streets, to efficient transportation options.

State Policies Matter, Michigan Future

state policiesThis report is Michigan-specific, and especially with drama from Michigan’s current lame duck legislature, civic leaders should take a few minutes to read or re-read this paper. State Policies Matter describes how Michigan and Minnesota were once very similar states, with similar statewide policies and economies. Since 1990, however, Michigan and Minnesota have been growing more and more dissimilar: Minnesota now ranks 11th highest in the country in per capita income while Michigan is ranked 35th, and Minnesota’s unemployment and poverty rates have declined but Michigan’s have stayed about the same or worsened. This report seeks to explain the growing differences between the two states through policy decisions state and local leaders have made over recent decades. Major differences include the following:

  • Income taxes, business taxes, sales taxes, and gas taxes are all significantly higher in Minnesota, which means per capita state and local taxes are $1,000 – $5,000 higher than in Michigan.
  • These higher tax revenues allow Minnesota’s government to invest more in important priorities. For example, Michigan spends $1,447/person on k-12 education, while Minnesota spends $2,067/person. Michigan spends $223/person on transportation, while Minnesota spends $465/person. And Michigan spends $119/person in local government aid, while Minnesota spends $465/person.
  • Social policies are also more equitable in Minnesota than in Michigan. For example, the state allows same-sex marriages, allows affirmative action for college admissions, and allows undocumented high school graduates to receive in-state tuition at state universities.

This report can be seen as a timely warning to our state and local leaders to reconsider some current policy priorities.

The Equity Solution, PolicyLink

This fall, PolicyLink launched the National Equity Atlas, an online resource of demographics and economic data across the US with policy implications focused on racial equality. This data highlights the persistent, and often growing gaps, between the rich and poor, and white and non-white populations. Some important findings include:

  • equity atlasRacial economic inclusion could annually add $2 trillion to the national economy
  • 66% of racial income gap is due to wage differences, and only 34% is due to employment differences
  • Every region in the country would be stronger with racial inclusion. Potential annual gains range from $287 million to $510 billion in the nation’s 150 largest metro regions.

Users can manipulate data on the National Equality Atlas site to represent findings from their state or region. Michigan can be looked at as a whole or in the Ann Arbor, Detroit, Flint, Grand Rapids, Kalamazoo, and Lansing regions.

The report also highlights policy recommendations for closing economic gaps between racial lines. Some examples include:

  • Invest in transit and other infrastructure projects to improve connectivity and create jobs
  • Leverage anchor institutions to grow new business in underinvested areas
  • Raise the minimum wage through local living wage ordinances or statewide initiatives
  • Remove barriers of employment, like prohibiting credit checks for job applicants and increasing citizenship for immigrants.

City Open Data Policies, National League of Cities

open dataMunicipalities collect and store a ton of information but most of it just sits there. Recently, excitement around open data has grown through initiatives from Code for America and other organizations – if there’s data, let people access it, manipulate it, and see what they can come up with. Open data is simply “data that can be freely used, reused, and redistributed by anyone” and is a pretty new idea for cities around the world. This report highlights lessons learned so far from 5 cities who have implemented open data policies and outlines recommendations and resources for communities looking to implement something similar.

Jackson is the only Michigan community, so far, to venture into the possibilities of open data. With work from city leaders, student interns, and national institutional advisors, Jackson has already adopted an open data ordinance and is currently working on creating an online portal. Communities interested in learning more are encouraged to contact Jackson and take recommendations from the NLC report:

  • Find leadership for open data initiatives
  • Commit to open data through legislation and formal policies
  • Allocate resources to open data initiatives – although it’s low cost, the best policies have appropriate staffing and budgeting
  • Rely on experts to provide technical expertise and customer service for online platforms since municipalities often don’t have the in-house resources readily available

So what are you supposed to do with these five reports?

Read them, share them, and use them to make decisions in your community. And if you want more light reading for the holiday break, just let me know! Since April, we have been cataloging interesting articles, reports, and case studies related to placemaking. So far we have about 200 in our database, so there’s plenty to keep you busy.

Looking forward to another year of research, placemaking, and community building!

 

gr river

A community’s aesthetics and outdoor amenities have a large impact on talent attraction and retention.

Michigan has higher learning institutions that attract students from around the world. College towns’ population surges during the school year, but communities struggle to keep students after graduation.

According to a report from the University of Michigan, about 37% of college graduates from Michigan’s public universities left the state in 2012. Many go to Chicago, New York, and San Francisco – some return home but the likelihood of moving declines by half after age 25. Communities should focus on getting residents engaged and connected at a young age so they choose to stay and invest in Michigan for the long term.

Bringing Talent Home

HelloWestMichigan (HelloWM) is a small organization that focuses on talent attraction in the west side of the state. Through events, regional marketing, a job portal, and information about living in the community, the organization is doing its best to retain residents and attract new ones to the area.

gr street

Young professionals (and others!) value a community’s walkability.

Similar to technology-based outreach strategies used in other communities, HelloWM asks people to share what they love about West Michigan through the hashtag #MiReasons. One user said: “The people, culture and city are all so unique. I truly think you could have a new adventure every day of the year!”

This week, HelloWM is preparing for their third annual ReThinkWestMichigan (ReThinkWM) Thanksgiving-eve event. Instead of focusing on attracting new residents, this event focuses on getting former West Michigan residents back to the region. With many young professionals traveling home to spend Thanksgiving with their families, ReThinkWM decided to take advantage of the opportunity.

Representatives from 15 companies and nonprofits looking to fill open positions are attending the event to meet potential candidates (and there are certainly positions available: 7,855 are currently listed at HelloWM’s job portal).

Great bars, food, and social offerings are a major draw for young people.

Great bars, food, and social offerings are a major draw for young people.

HelloWM program manager Rachel Bartels said it’s easy to get companies to support the event, “They have tons of open positions and need talented people to fill them. It’s cheaper than normal recruiting costs and a new hire is more likely to stay with the job if they have ties to Michigan.”

ReThinkWM also invites “community ambassadors” to the event to talk with attendees about perks of living in West Michigan. Outdoor activities, people, and cultural events always make the top of the list.

About 220 people have attended a ReThinkWM event over the past two years and 120 are anticipated to attend this Wednesday. So far, Bartels said ReThinkWM can account for at least 20 new hires to the region.

With so many Michigan communities struggling to keep young people in the area, events like this can have a large impact. Giving people a chance to connect with, talk about, and join a community is placemaking at its best.

For those interested in learning more about HelloWM or the ReThinkWM event can contact executive director Cindy Brown at brownc@hellowestmichigan.com.

A Few Resources on the Topics of Talent, Millennials, and Economic Impact

Placemaking images from Marquette - the site of the League's 2014 Convention.

Placemaking images from Marquette – the site of the League’s 2014 Convention.

Each year, the Michigan Municipal League Board president gives a welcome speech to kick-off our Convention. League President Jacqueline Noonan, Utica mayor, put her own unique spin on this year’s talk that took place Wednesday afternoon (Oct. 15, 2014) at our Convention in Marquette.

Instead of just talking about things happening with the League, Noonan told about some of the positive placemaking work being done in League member communities. To assist her, we put out a call for examples and our members responded in droves.

We got so many responses that we couldn’t begin to fit them all in her speech. Instead, we decided to put them in this blog. Here are some projects shared with us:

Auburn Hills – Four new developments have opened in the city’s downtown in the past year, including The DEN (Downtown Education Nook) built from the log cabin, a historic landmark in downtown Auburn Hills; the University Center; Auburn Square apartments and retail building; and a new 233-space parking structure.

Battle Creek – The city will be drying its “poop”! Yup, you heard right. Nearly all communities deal with the challenge of solid waste disposal, but you’d be hard-pressed to find one doing what Battle Creek is doing. They are the first municipality in the country to try the PulverDryer process. Plus, the community wrapped up its downtown infrastructure transformation a couple of years ago and construction is now underway on the city’s new farmers market/festival area with a planned completion date of May, 2015.

Berkley's new mobile app.

Berkley’s new mobile app.

Berkley – This past spring, the City of Berkley was among the first Michigan communities to launch a free mobile app for its residents. “Access Berkley” enables residents to interact with the city, request and track work orders, easily find information, and more. The community also has partnered with the Michigan Municipal League to complete a placemaking study for a signature area in its blossoming downtown.

Bessemer – The City of Bessemer recently completed its downtown Ethnic Commons Park depicting the community’s cultural heritage. The project was made possible through a state grant and strong local support.

Blissfield – The community recently opened its new Village Office and Police Station. This is a project long in the making, and it is smack in the middle of downtown, revitalizing a former bank building.

Bronson – The city was able to take advantage of MDOT’s technical assistance program to receive a walkability review of the community. Since that time, the city has acquired a former rail line and plans to create a nearly mile-long walking and recreational path/parkway.

Clare – Cops and Doughnuts located in downtown Clare is a past winner of the League’s Community Excellence Award. The business has experienced tremendous growth in recent years and is helping inspire a revitalization of the entire downtown. The business has experienced record sales this year, bringing in more than 250,000 visitors to the city. The downtown now has zero vacant store fronts, including a recent announcement of the first tenant going into a previously vacant professional building downtown. Other new businesses in town include a new retail shop, restaurant and pub serving only Michigan brews and wines, a coin shop, music store, coffee shop, barber shop, and by December the city’s first brew pub (Four Leaf Brewing). The city also has acquired and moved a historic railroad depot into downtown to house the chamber and visitors’ bureau, arts council, museum and to serve as the trail head for Pere Marquette Rail-Trail.

Davison – The city recently completed its M-15 Recreational Heritage Route bike trail.

The newly renovated Ann Street Plaza in East Lansing.

The newly renovated Ann Street Plaza in East Lansing.

East Lansing – The city recently completed a two-year project to redevelop Ann Street Plaza in its core downtown, including a complete redesign and reconstruction of the plaza to remove vehicle parking, and add benches, landscaping, outdoor fireplace and a performance stage. The project was driven by the adjacent redevelopment of two properties into eight-story and five-story mixed use buildings with upscale apartments and first floor restaurants with outdoor seating overlooking the new plaza. Total investment in the two projects and plaza exceeded $13 million.

Elk Rapids – After purchasing a foreclosed riverfront vacant industrial building, the Village of Elk Rapids cleared the property, opening up a beautiful bay and harbor view from US-31. The new green space has hosted summer folk concerts; a Bourbon, Beer and Bluegrass Festival; and has added more than 20 new boat slips to the upper harbor of Elk Rapids’ award winning harbor enterprise.

Flint – The city created a new health and wellness district downtown in buildings once owned and occupied by The Flint Journal. The city’s farmers market relocated into the former Flint Journal press building and Michigan State University’s College of Human Medicine public health program is moving into the Journal’s former office building. The total investment in new buildings, infrastructure and programs is over $80 million and more than 150 new jobs will be on site. The farmers market alone supports over 100 small businesses and is seeing up to 10,000 customers on summer Saturdays.

Fraser – The city is currently finishing the first phase of a boundless park, designed for all children regardless of physical or mental challenges. They received a $300,000 grant from MDNR and expect to finish the first phase – the infrastructure improvements, ADA restrooms and a pavilion – before winter hits. They also just completed a joint bid with the City of Roseville for a new radio read meter system, called Automated Meter Infrastructure. This joint project and bid resulted in estimated savings of more than $300,000 to both communities.

The League's new book has dozens of placemaking success stories from throughout Michigan.

The League’s new book has dozens of placemaking success stories from throughout Michigan.

Grand Haven – The city received an MEDC Downtown Infrastructure Grant to connect a major state highway to its downtown and waterfront. The project involved reconstructing two city blocks to create an attractive entryway to the downtown area from the very busy north/south corridor. Interest in private investment is spiking and the city can hardly keep up with new site plans and building inspections.

Grand Rapids – The City of Grand Rapids, Downtown Grand Rapids Inc. and the Michigan Economic Development Corporation partnered with Lofts on Monroe, LLC to support a $2 million private investment in a placemaking project to remodel the historic downtown building for a mixed-use retail, office and residential project located adjacent to the city-owned Memorial Park.

Hastings – After years of effort, the community finally got a hotel that can now be used to attract visitors and host large and small events, such as conferences, weddings and family reunions. The project involved multiple parties and agreements and culminated with the opening of a Holiday Inn Express last winter. The much-needed and sought-after hotel would not have been built if it were not for the gap financing provided by the Barry Community Foundation, through a Program Related Investment (PRI) Revolving Loan Fund (established by local philanthropists) and the Progressive  Intergovernmental Agreements between Rutland Township and the City Hastings to provide Urban Level Services to the site.

Howell – The city recently saw the completion of the Heart of Howell (www.heartofhowell.com) project that rehabilitated three historic buildings downtown. The project involved taking three adjacent historic buildings, formally known as the Swanns, Thistledown, and Spag’s buildings, and turning them into a beautiful multi-use complex.

Ironwood – The League’s 2014 Community Excellence Award Winner is experiencing a tremendous resurgence in its downtown, including a new Italian restaurant, a photo studio, a high-end resale clothing store and possibly a micro-brewery. These are all spinoff businesses resulting from the energy and vibrancy generated from a Downtown Blueprint plan created about five years ago. The Downtown Blueprint, was developed in partnership with the city, DDA, and Michigan State Housing Development Authority and led to the establishment of a new art center area downtown.

Mason – The city recently completed construction of a multi-purpose stage in Rayner Park. This stage was constructed to highlight concerts, community theatre, and the Orchestral Society, and has the ability to have movies projected onto the doors. This $50,000 project was completed with volunteer labor, donated funds, and not one dollar of taxpayer money. Also, after five years of posturing, negotiating, and coordinating, restoration work has started on the oldest building in downtown Mason.

An article about Milan's MuniRent cooperative program.

An article about Milan’s MuniRent cooperative program.

Milan – The city has experienced great success working with other local governments to create win-win programs, such as a joint fueling agreement, a sewer treatment agreement and an effort called “MuniRent,” which allows participating entities to quickly and easily rent equipment from nearby municipalities. The city is also on the verge of a downtown redevelopment which has been four years in the making. In addition, the city and community organizations are embarking on a crowdfunding effort to build a pavilion and make other improvements to a centralized park.

Negaunee – The city just completed a $4.3 million dollar wastewater project that allowed three communities to share in the operation of one wastewater treatment facility. More importantly, during the construction of this multi-year project, the City of Ishpeming was able to complete four other projects (with better than anticipated outcomes) due to the enthusiastic cooperation of engineers, MDEQ, contractors, city staff and councils.

Plymouth – The city hosts over 180 events annually as part of its efforts to create a sense of place. Events range from Plymouth’s largest event – Art in the Park, to Yoga in the Park, parades, five different running races, and the annual Rotary Chicken Dinner, serving 11,000 dinners on a Sunday afternoon. All of the events are managed privately and pay the city’s expenses for services provided during the events.

Port Huron – The city boasts several projects resulting from creative partnerships that aim to enhance the downtown area and improve public access to the community’s waterfronts. These projects, including the Blue Water River Walk, Downtown Kayak Launch, and Downtown Lofts, have provided increased recreational opportunities, residential amenities and unique gathering spots for all age groups.

Sault Ste. Marie – The city signed a memorandum of understanding with its sister-city, Sault Ste. Marie, Ontario, Canada that calls for closer collaboration between the two entities in fostering international economic growth and prosperity initiatives.

Sterling Heights – The city saw the construction of a new state-of-the-art Chrysler 200 assembly facility valued at over $1 billion. It was one of the largest construction projects in southeastern Michigan over the past year and over 1,000 new employees have been added. The plant was destined for closure in bankruptcy, but through a collaborative effort, in which the League was involved, it was saved and is now thriving. It is the only example in the country of a facility being bought out of bankruptcy and reopened. This is a great example of collaboration. And as city manager Mark Vanderpool says, “It is hard to implement placemaking without economic vitality. They go hand in hand.” Sterling Heights also completed a kayak/canoe landing on the Clinton River. The city has seven miles of bike/hike trails and most of the system is along the Clinton River.

A rendering of the new ballpark in Utica.

A rendering of the new ballpark in Utica.

Utica – The city and Macomb County over the summer announced plans to construct a 2,500-seat minor league baseball park that will be home to a newly formed local baseball league as early as next year. Utica Mayor Noonan called the project a “game-changer” for the tiny, 197-year-old city, with Utica attracting families, shoppers and more tax dollars, while parcels that have remained empty for many years will be put to use.

The Michigan’s Municipal League’s new book, The Economics of Place: The Art of Building Great Communities, is being officially unveiled at this week’s Convention in Marquette. (View photos from our Convention here.) The book is full of dozens of more placemaking stories. Learn more at economicsofplace.com and you can order the book by clicking here.

Matt Bach is the League’s director of media relations. He can be reached at mbach@mml.org and (734) 669-6317.

 

Watch the award-winning video.

The Michigan Municipal League’s animated Partnership for Place video shown at the start of 2014 Capital Conference received the highest award possible in the national 2014 Videographer Awards competition run by the Association of Marketing and Communication Professionals.

There were 1,500 entries from throughout the United States and the League’s video was among the top 12 percent to receive the highest honor – “award of excellence.” The League was the only award of excellence winner from Michigan. View the complete list of award of excellence winners here: https://enter.videoawards.com/winners/excellence/.

In addition to the recognition, the League will receive a movie-style clapboard as a trophy.

The League’s Partnership for Place: An Agenda for a Competitive 21st Century Michigan is a proactive policy agenda that proposes a commitment of action in partnership between the state and its municipalities. The goal of this effort is that these policies will facilitate Michigan’s economic growth and allow for the development of places to provide key services and amenities that contribute to a high quality of life.

The Partnership for Place focuses on a more regional approach to service delivery, which would change the way services are provided, how resources are dedicated, and how systems are supported. Approved by the Michigan Municipal League Board of Trustees in June of 2013, this policy agenda proposes actions that will re-establish a partnership for prosperity in four key areas: Funding for the future; Michigan in motion; Place for talent; and Strength in structure. Read more about the agenda here.

Matt Bach is director of media relations for the Michigan Municipal League. He can be reached at mbach@mml.org and (734) 669-6317.