Downtown-Ann-Arbor-University-of-Michigan-on-Graduation-Day-May-2014-TownGown-(59)-200x300This spring, more than 6,000 undergrads will receive their highly-anticipated diplomas from the University of Michigan; I’m proud to be one of them. For some of these students, several of whom have called Michigan home since childhood, graduation will mark the end of their time in the Wolverine State. Like many Michigan grads who came before them, they’ll take their first-rate education, their soon-to-be-tapped potential, and their dreams for the future elsewhere.

But the scene need not seem so dismal – at least not anymore. Because today, more than ever, many of these students will choose to take their uniquely developed talents, their can-do attitudes, and their passion for their work into cities like Detroit, Grand Rapids, Lansing, Traverse City, and various other communities throughout Michigan.

In recent years, staying in Michigan after graduation seemed the less-glamorous, ‘only if I have no other options’ choice for graduates. However, remaining in-state to contribute to Michigan’s ever-developing and increasingly entrepreneurial landscape is becoming a bold, even renegade option for students hoping to make a difference in their own corners of the world.

I can speak to this developing phenomenon because I’m a product of it. A year ago, I was convinced that the most courageous post-grad move I could make involved packing my bags and relocating to Washington, D.C. Fast forward two semesters and I (like many of my fellow spring graduates) have come to realize that perhaps the most daring and adventurous option is to use the talents I’ve spent the last four years developing to take an active role in Michigan’s reinvention.

Downtown-Ann-Arbor-University-of-Michigan-on-Graduation-Day-May-2014-TownGown-(48)-300x200Michigan’s reinvention is key because, on the whole, millennials have been found to value the difference that they can make in their respective localities. Staying in Michigan allows millennials to pursue not only individual success, but to directly affect their changing and growing communities, something essential to their own personal fulfillment.

Additionally, almost two-thirds of millennials have an interest in starting their own business. As Michigan has shifted focus to building a new economy, new spaces of innovation supporting local entrepreneurs and startups have popped up all over the state’s map. This unique and increasing demand for entrepreneurship in Michigan attracts millennials boasting individual talents and looking for opportunities to use them.

This space to develop professionally, however, would perhaps be less thrilling if it were not mirrored by an equally stimulating space to engage personally. Millennials find a plethora of places in which to pursue their interests outside of work in Michigan, whether those interests are playing sports, watching sports, venturing through nature, or even delving into history and exploring the occasional museum. Millennials seek to create a home for themselves and for their future families; they appreciate the concept of work-life balance, and they’ve found that here in Michigan.

In short, students who stay in Michigan today grasp an incredible opportunity to have a hand in determining what Michigan will become tomorrow. In this atmosphere dedicated to growth, business owners, families, educators, and lawmakers continue to cooperate with the commitment of developing stronger, more vibrant communities in which graduates can prosper – professionally and personally. Because for everything that Michigan has to offer, its future development and success will be determined by its greatest resource – its people.

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Samantha Audia, Michigan Municipal League Intern

SamanthaAudia-150x150Samantha joined the Michigan Municipal League team as an intern this winter, and will graduate from the University of Michigan in the spring with a degree in Political Science and International Studies. Previously, she has worked with several political non-profits in the Washington, D.C. area, and contributed to an array of publications. Samantha calls Garden City home but currently resides in Ann Arbor, and she looks forward to blogging for the League throughout the winter.

Placemaker and CEO of Adelaide, Australia Peter Smith is coming to Michigan to speak at the Michigan Local Government Managers Association Winter Institute at the end of the month. Because he’s traveling so far, we figured we better take advantage of his time here with a fun, low-key, networking and information-sharing event in Detroit.1-26 event

Join the League at a networking and idea-mixing event with experts and practitioners who are passionate about building great communities.

Placemaking Happy Hour & Panel Discussion: Monday, January 26 from 4-6 PM at Seva Detroit

RSVP ButtonLook forward to great conversation and a cross disciplinary panel discussion moderated by Michigan Association of Planning Executive Director Andrea Brown. Panelists include:

  • Peter Smith, CEO of Adelaide, Australia
  • Alicia Marion-George, Co-owner of Motor City Java & Tea House
  • Sarida Scott, Executive Director of Community Development Advocates of Detroit
  • Steve Baker, Councilmember for the City of Berkley & IT Strategy and Innovation Lead at DTE Energy

The event is free and open to the public but space is limited so please RSVP here.

The League is pleased to host appetizers and there is a cash bar available. We’ll also be selling our new book, The Economics of Place: The Art of Building Great Communities.

Come for the event, but stay for dinner

Spend the evening in Detroit! Seva has a full dinner menu and there are plenty of restaurants in Midtown and within walking distance of the event, including:

Placemaking is such a buzz word of 2014 – and that’s a good thing! Placemaking awareness has been on the rise for the past few years, but themes, ideas, and policies are now more generally accepted and promoted. Placemaking is something people can relate to, want to talk about, and want to promote, which is great news for Michigan communities.

2014 has been a wonderful year for new research, stories, and perspectives on placemaking, engagement, and talent attraction throughout Michigan and across the globe. As part of the League’s services, we’ve been documenting and cataloguing articles related to our placemaking asset areas to use in presentations, guidebooks, research, and talking points. Here are my top five favorite reports of the year:

Investing In Place, American Planning Association

investing in placeMillennials were certainly a discussion topic of 2014. Articles like What Millennials Want – And Why Cities are Right to Pay Them So much Attention, Millennials & Mobility: Understanding the Millennial Mindset, and the Deloitte Millennial Survey populated newsfeeds. As a millennial, the results didn’t seem that staggering – we care about placemaking, doesn’t everybody? In case some leaders still weren’t getting the picture, the American Planning Association went a step further to explore the similar wants and needs of the country’s two largest population groups: millennials and boomers. It turns out they want the same things. Recommendations to please the largest populations include:

  • Engage residents: 75% of millennials and boomers agree that engaging citizens is essential to rebuilding local economies and creating jobs
  • Prioritize walkability and transit: Fewer than 10% of millennials, gen Xers, and boomers are interested in traditional, auto-dependent suburban living
  • Invest in quality of life: 74% of respondents believe investing in schools, walkability, and transportation is a better way to grow the economy than traditional approaches.

Using findings from this report, community leaders can frame future investments and development plans based on the public’s interests.

The Rise of Innovation Districts, The Brookings Institute

Communities and metro regions across the country are recovering from the Great Recession, but most are still behind their pre-recession peaks. There are some areas, however, that are recovering faster and stronger. According to the report, downtowns where people both live and work grew 77% faster than the country as a whole. Similarly, metro areas with more than 1 million people grew twice as fast than areas with populations under 250,000innovation districts

The report explores all aspects of innovation districts – which Brookings defines as a high density area of entrepreneurs, education and medical institutions, start-ups, and mixed-use developments that are interconnected through transit, technology, and physical proximity. The Rise of Innovation Districts says these districts are where jobs can grow faster, stronger, and more equitably, where density can reduce carbon emissions, and where local governments can generate more tax revenue. The report continues to explore the economic, physical, and networking aspects of how innovations work, as well as how community leaders can spark and scale innovation districts in their own communities.

Even for smaller communities, the report can be used as leverage to promote different areas of placemaking from entrepreneurial incentives, to walkable streets, to efficient transportation options.

State Policies Matter, Michigan Future

state policiesThis report is Michigan-specific, and especially with drama from Michigan’s current lame duck legislature, civic leaders should take a few minutes to read or re-read this paper. State Policies Matter describes how Michigan and Minnesota were once very similar states, with similar statewide policies and economies. Since 1990, however, Michigan and Minnesota have been growing more and more dissimilar: Minnesota now ranks 11th highest in the country in per capita income while Michigan is ranked 35th, and Minnesota’s unemployment and poverty rates have declined but Michigan’s have stayed about the same or worsened. This report seeks to explain the growing differences between the two states through policy decisions state and local leaders have made over recent decades. Major differences include the following:

  • Income taxes, business taxes, sales taxes, and gas taxes are all significantly higher in Minnesota, which means per capita state and local taxes are $1,000 – $5,000 higher than in Michigan.
  • These higher tax revenues allow Minnesota’s government to invest more in important priorities. For example, Michigan spends $1,447/person on k-12 education, while Minnesota spends $2,067/person. Michigan spends $223/person on transportation, while Minnesota spends $465/person. And Michigan spends $119/person in local government aid, while Minnesota spends $465/person.
  • Social policies are also more equitable in Minnesota than in Michigan. For example, the state allows same-sex marriages, allows affirmative action for college admissions, and allows undocumented high school graduates to receive in-state tuition at state universities.

This report can be seen as a timely warning to our state and local leaders to reconsider some current policy priorities.

The Equity Solution, PolicyLink

This fall, PolicyLink launched the National Equity Atlas, an online resource of demographics and economic data across the US with policy implications focused on racial equality. This data highlights the persistent, and often growing gaps, between the rich and poor, and white and non-white populations. Some important findings include:

  • equity atlasRacial economic inclusion could annually add $2 trillion to the national economy
  • 66% of racial income gap is due to wage differences, and only 34% is due to employment differences
  • Every region in the country would be stronger with racial inclusion. Potential annual gains range from $287 million to $510 billion in the nation’s 150 largest metro regions.

Users can manipulate data on the National Equality Atlas site to represent findings from their state or region. Michigan can be looked at as a whole or in the Ann Arbor, Detroit, Flint, Grand Rapids, Kalamazoo, and Lansing regions.

The report also highlights policy recommendations for closing economic gaps between racial lines. Some examples include:

  • Invest in transit and other infrastructure projects to improve connectivity and create jobs
  • Leverage anchor institutions to grow new business in underinvested areas
  • Raise the minimum wage through local living wage ordinances or statewide initiatives
  • Remove barriers of employment, like prohibiting credit checks for job applicants and increasing citizenship for immigrants.

City Open Data Policies, National League of Cities

open dataMunicipalities collect and store a ton of information but most of it just sits there. Recently, excitement around open data has grown through initiatives from Code for America and other organizations – if there’s data, let people access it, manipulate it, and see what they can come up with. Open data is simply “data that can be freely used, reused, and redistributed by anyone” and is a pretty new idea for cities around the world. This report highlights lessons learned so far from 5 cities who have implemented open data policies and outlines recommendations and resources for communities looking to implement something similar.

Jackson is the only Michigan community, so far, to venture into the possibilities of open data. With work from city leaders, student interns, and national institutional advisors, Jackson has already adopted an open data ordinance and is currently working on creating an online portal. Communities interested in learning more are encouraged to contact Jackson and take recommendations from the NLC report:

  • Find leadership for open data initiatives
  • Commit to open data through legislation and formal policies
  • Allocate resources to open data initiatives – although it’s low cost, the best policies have appropriate staffing and budgeting
  • Rely on experts to provide technical expertise and customer service for online platforms since municipalities often don’t have the in-house resources readily available

So what are you supposed to do with these five reports?

Read them, share them, and use them to make decisions in your community. And if you want more light reading for the holiday break, just let me know! Since April, we have been cataloging interesting articles, reports, and case studies related to placemaking. So far we have about 200 in our database, so there’s plenty to keep you busy.

Looking forward to another year of research, placemaking, and community building!

 

gr river

A community’s aesthetics and outdoor amenities have a large impact on talent attraction and retention.

Michigan has higher learning institutions that attract students from around the world. College towns’ population surges during the school year, but communities struggle to keep students after graduation.

According to a report from the University of Michigan, about 37% of college graduates from Michigan’s public universities left the state in 2012. Many go to Chicago, New York, and San Francisco – some return home but the likelihood of moving declines by half after age 25. Communities should focus on getting residents engaged and connected at a young age so they choose to stay and invest in Michigan for the long term.

Bringing Talent Home

HelloWestMichigan (HelloWM) is a small organization that focuses on talent attraction in the west side of the state. Through events, regional marketing, a job portal, and information about living in the community, the organization is doing its best to retain residents and attract new ones to the area.

gr street

Young professionals (and others!) value a community’s walkability.

Similar to technology-based outreach strategies used in other communities, HelloWM asks people to share what they love about West Michigan through the hashtag #MiReasons. One user said: “The people, culture and city are all so unique. I truly think you could have a new adventure every day of the year!”

This week, HelloWM is preparing for their third annual ReThinkWestMichigan (ReThinkWM) Thanksgiving-eve event. Instead of focusing on attracting new residents, this event focuses on getting former West Michigan residents back to the region. With many young professionals traveling home to spend Thanksgiving with their families, ReThinkWM decided to take advantage of the opportunity.

Representatives from 15 companies and nonprofits looking to fill open positions are attending the event to meet potential candidates (and there are certainly positions available: 7,855 are currently listed at HelloWM’s job portal).

Great bars, food, and social offerings are a major draw for young people.

Great bars, food, and social offerings are a major draw for young people.

HelloWM program manager Rachel Bartels said it’s easy to get companies to support the event, “They have tons of open positions and need talented people to fill them. It’s cheaper than normal recruiting costs and a new hire is more likely to stay with the job if they have ties to Michigan.”

ReThinkWM also invites “community ambassadors” to the event to talk with attendees about perks of living in West Michigan. Outdoor activities, people, and cultural events always make the top of the list.

About 220 people have attended a ReThinkWM event over the past two years and 120 are anticipated to attend this Wednesday. So far, Bartels said ReThinkWM can account for at least 20 new hires to the region.

With so many Michigan communities struggling to keep young people in the area, events like this can have a large impact. Giving people a chance to connect with, talk about, and join a community is placemaking at its best.

For those interested in learning more about HelloWM or the ReThinkWM event can contact executive director Cindy Brown at brownc@hellowestmichigan.com.

A Few Resources on the Topics of Talent, Millennials, and Economic Impact