Placemaking is such a buzz word of 2014 – and that’s a good thing! Placemaking awareness has been on the rise for the past few years, but themes, ideas, and policies are now more generally accepted and promoted. Placemaking is something people can relate to, want to talk about, and want to promote, which is great news for Michigan communities.

2014 has been a wonderful year for new research, stories, and perspectives on placemaking, engagement, and talent attraction throughout Michigan and across the globe. As part of the League’s services, we’ve been documenting and cataloguing articles related to our placemaking asset areas to use in presentations, guidebooks, research, and talking points. Here are my top five favorite reports of the year:

Investing In Place, American Planning Association

investing in placeMillennials were certainly a discussion topic of 2014. Articles like What Millennials Want – And Why Cities are Right to Pay Them So much Attention, Millennials & Mobility: Understanding the Millennial Mindset, and the Deloitte Millennial Survey populated newsfeeds. As a millennial, the results didn’t seem that staggering – we care about placemaking, doesn’t everybody? In case some leaders still weren’t getting the picture, the American Planning Association went a step further to explore the similar wants and needs of the country’s two largest population groups: millennials and boomers. It turns out they want the same things. Recommendations to please the largest populations include:

  • Engage residents: 75% of millennials and boomers agree that engaging citizens is essential to rebuilding local economies and creating jobs
  • Prioritize walkability and transit: Fewer than 10% of millennials, gen Xers, and boomers are interested in traditional, auto-dependent suburban living
  • Invest in quality of life: 74% of respondents believe investing in schools, walkability, and transportation is a better way to grow the economy than traditional approaches.

Using findings from this report, community leaders can frame future investments and development plans based on the public’s interests.

The Rise of Innovation Districts, The Brookings Institute

Communities and metro regions across the country are recovering from the Great Recession, but most are still behind their pre-recession peaks. There are some areas, however, that are recovering faster and stronger. According to the report, downtowns where people both live and work grew 77% faster than the country as a whole. Similarly, metro areas with more than 1 million people grew twice as fast than areas with populations under 250,000innovation districts

The report explores all aspects of innovation districts – which Brookings defines as a high density area of entrepreneurs, education and medical institutions, start-ups, and mixed-use developments that are interconnected through transit, technology, and physical proximity. The Rise of Innovation Districts says these districts are where jobs can grow faster, stronger, and more equitably, where density can reduce carbon emissions, and where local governments can generate more tax revenue. The report continues to explore the economic, physical, and networking aspects of how innovations work, as well as how community leaders can spark and scale innovation districts in their own communities.

Even for smaller communities, the report can be used as leverage to promote different areas of placemaking from entrepreneurial incentives, to walkable streets, to efficient transportation options.

State Policies Matter, Michigan Future

state policiesThis report is Michigan-specific, and especially with drama from Michigan’s current lame duck legislature, civic leaders should take a few minutes to read or re-read this paper. State Policies Matter describes how Michigan and Minnesota were once very similar states, with similar statewide policies and economies. Since 1990, however, Michigan and Minnesota have been growing more and more dissimilar: Minnesota now ranks 11th highest in the country in per capita income while Michigan is ranked 35th, and Minnesota’s unemployment and poverty rates have declined but Michigan’s have stayed about the same or worsened. This report seeks to explain the growing differences between the two states through policy decisions state and local leaders have made over recent decades. Major differences include the following:

  • Income taxes, business taxes, sales taxes, and gas taxes are all significantly higher in Minnesota, which means per capita state and local taxes are $1,000 – $5,000 higher than in Michigan.
  • These higher tax revenues allow Minnesota’s government to invest more in important priorities. For example, Michigan spends $1,447/person on k-12 education, while Minnesota spends $2,067/person. Michigan spends $223/person on transportation, while Minnesota spends $465/person. And Michigan spends $119/person in local government aid, while Minnesota spends $465/person.
  • Social policies are also more equitable in Minnesota than in Michigan. For example, the state allows same-sex marriages, allows affirmative action for college admissions, and allows undocumented high school graduates to receive in-state tuition at state universities.

This report can be seen as a timely warning to our state and local leaders to reconsider some current policy priorities.

The Equity Solution, PolicyLink

This fall, PolicyLink launched the National Equity Atlas, an online resource of demographics and economic data across the US with policy implications focused on racial equality. This data highlights the persistent, and often growing gaps, between the rich and poor, and white and non-white populations. Some important findings include:

  • equity atlasRacial economic inclusion could annually add $2 trillion to the national economy
  • 66% of racial income gap is due to wage differences, and only 34% is due to employment differences
  • Every region in the country would be stronger with racial inclusion. Potential annual gains range from $287 million to $510 billion in the nation’s 150 largest metro regions.

Users can manipulate data on the National Equality Atlas site to represent findings from their state or region. Michigan can be looked at as a whole or in the Ann Arbor, Detroit, Flint, Grand Rapids, Kalamazoo, and Lansing regions.

The report also highlights policy recommendations for closing economic gaps between racial lines. Some examples include:

  • Invest in transit and other infrastructure projects to improve connectivity and create jobs
  • Leverage anchor institutions to grow new business in underinvested areas
  • Raise the minimum wage through local living wage ordinances or statewide initiatives
  • Remove barriers of employment, like prohibiting credit checks for job applicants and increasing citizenship for immigrants.

City Open Data Policies, National League of Cities

open dataMunicipalities collect and store a ton of information but most of it just sits there. Recently, excitement around open data has grown through initiatives from Code for America and other organizations – if there’s data, let people access it, manipulate it, and see what they can come up with. Open data is simply “data that can be freely used, reused, and redistributed by anyone” and is a pretty new idea for cities around the world. This report highlights lessons learned so far from 5 cities who have implemented open data policies and outlines recommendations and resources for communities looking to implement something similar.

Jackson is the only Michigan community, so far, to venture into the possibilities of open data. With work from city leaders, student interns, and national institutional advisors, Jackson has already adopted an open data ordinance and is currently working on creating an online portal. Communities interested in learning more are encouraged to contact Jackson and take recommendations from the NLC report:

  • Find leadership for open data initiatives
  • Commit to open data through legislation and formal policies
  • Allocate resources to open data initiatives – although it’s low cost, the best policies have appropriate staffing and budgeting
  • Rely on experts to provide technical expertise and customer service for online platforms since municipalities often don’t have the in-house resources readily available

So what are you supposed to do with these five reports?

Read them, share them, and use them to make decisions in your community. And if you want more light reading for the holiday break, just let me know! Since April, we have been cataloging interesting articles, reports, and case studies related to placemaking. So far we have about 200 in our database, so there’s plenty to keep you busy.

Looking forward to another year of research, placemaking, and community building!

 

midtown bizSmall Business Saturday is growing momentum. This year, 88 million people across the country shopped locally on November 29, which is up nearly 15% from last year. The impact? $14.3 billion – not bad for some small businesses! And according to one study, for every $100 spent at a local business, $68 remains in the local economy (compared to only $43 when $100 is spent at a chain store).

With so many people filling the streets for Small Business Saturday, Michigan’s small, mid-sized, and urban downtown leaders should be thinking more about promoting walkability, small businesses, and transit.

For example, Detroit has a ton of small, locally owned businesses but the city’s size and low walkability makes it difficult for shoppers to visit them on foot. To make Small Business Saturday easier, Pure Detroit launched a  business passport to promote the 20+ participating businesses while D:hive and Detroit Synergy sponsored a free shuttle bus to help consumers get around.

These efforts, positive promotion, and Saturday’s sunshine all made Small Business Saturday a great success in Detroit: Patrons packed local businesses and filled the streets of the downtown Woodward corridor.

Create a Small Business Passport for Any Occasion

Simple tactics, like a passport and shuttle bus, can benefit local shopping any time of the year. This summer, the League worked with the city of Utica to promote walkability and small business shopping during their annual Riverwalk Festival.

Utica ReportIn partnership with the city, downtown businesses, community stakeholders, and placemaking-focused consulting firm New Solutions Group, the team developed a downtown business passport and walkability survey to use during the event. The team recruited businesses to participate and each donated a raffle prize from their store. When patrons visited every business (as proven by a stamp, sticker, or initial), they returned the passport to be entered into the raffle.

Utica also used the passport to collect information from patrons as they walked through downtown. Participants could fill out a four-question survey asking about comfort, safety, and aesthetics of the walk to be entered in a second raffle drawing.

The League and New Solutions Group used information from the event to write a report analyzing the event and making specific recommendations to improve downtown walkability. Even small, low-cost initiatives like creative wayfinding, art, and simple landscaping improvements can improve walkability and benefit local businesses in Utica and communities across the state.

HowDoI Biz passportBuilding on experiences from the Utica passport and others, the League recently worked with the Detroit Collaborative Design Center to develop a how-to guide for communities to develop their own passport for any occasion.

Any time of year, but especially around the holidays, communities should be thinking about ways to improve walkability and support small businesses in downtowns of every size. Creating interesting, welcoming, and fun downtown areas will help Michigan communities thrive.

Additional Reading on Entrepreneurship, Small Businesses & Walkability

gr river

A community’s aesthetics and outdoor amenities have a large impact on talent attraction and retention.

Michigan has higher learning institutions that attract students from around the world. College towns’ population surges during the school year, but communities struggle to keep students after graduation.

According to a report from the University of Michigan, about 37% of college graduates from Michigan’s public universities left the state in 2012. Many go to Chicago, New York, and San Francisco – some return home but the likelihood of moving declines by half after age 25. Communities should focus on getting residents engaged and connected at a young age so they choose to stay and invest in Michigan for the long term.

Bringing Talent Home

HelloWestMichigan (HelloWM) is a small organization that focuses on talent attraction in the west side of the state. Through events, regional marketing, a job portal, and information about living in the community, the organization is doing its best to retain residents and attract new ones to the area.

gr street

Young professionals (and others!) value a community’s walkability.

Similar to technology-based outreach strategies used in other communities, HelloWM asks people to share what they love about West Michigan through the hashtag #MiReasons. One user said: “The people, culture and city are all so unique. I truly think you could have a new adventure every day of the year!”

This week, HelloWM is preparing for their third annual ReThinkWestMichigan (ReThinkWM) Thanksgiving-eve event. Instead of focusing on attracting new residents, this event focuses on getting former West Michigan residents back to the region. With many young professionals traveling home to spend Thanksgiving with their families, ReThinkWM decided to take advantage of the opportunity.

Representatives from 15 companies and nonprofits looking to fill open positions are attending the event to meet potential candidates (and there are certainly positions available: 7,855 are currently listed at HelloWM’s job portal).

Great bars, food, and social offerings are a major draw for young people.

Great bars, food, and social offerings are a major draw for young people.

HelloWM program manager Rachel Bartels said it’s easy to get companies to support the event, “They have tons of open positions and need talented people to fill them. It’s cheaper than normal recruiting costs and a new hire is more likely to stay with the job if they have ties to Michigan.”

ReThinkWM also invites “community ambassadors” to the event to talk with attendees about perks of living in West Michigan. Outdoor activities, people, and cultural events always make the top of the list.

About 220 people have attended a ReThinkWM event over the past two years and 120 are anticipated to attend this Wednesday. So far, Bartels said ReThinkWM can account for at least 20 new hires to the region.

With so many Michigan communities struggling to keep young people in the area, events like this can have a large impact. Giving people a chance to connect with, talk about, and join a community is placemaking at its best.

For those interested in learning more about HelloWM or the ReThinkWM event can contact executive director Cindy Brown at brownc@hellowestmichigan.com.

A Few Resources on the Topics of Talent, Millennials, and Economic Impact

Communities prioritizing talent attraction and retention should focus on investing in equality, says a new report from the Human Rights Campaign (HRC). HRC’s Municipal Equality Index recently published its 2014 evaluation of municipal LGBT equality laws across the country.

Munic Equality IndexAccording to the report, residents in communities with “vibrant gay and lesbian” areas have better life satisfaction and a stronger emotional attachment to their community, as well as higher incomes, housing values, and concentrations of high-tech businesses – all great news for a local economy.

Nine Michigan cities were examined in the study and East Lansing received a perfect score, which only 11% of American cities can claim.

Nathan Triplett, East Lansing Mayor and Michigan Municipal League Board of Trustees Vice President, said in the report: “To build a prosperous and vibrant city, we must be welcoming to all who wish to make our community their home and place of business. While equal opportunity and equal protection under the law are clearly moral imperatives and often thought of in those terms, we also recognize that they are economic imperatives for thriving 21st century communities.”

Of the other Michigan cities examined in this report, Ann Arbor ranked the second highest with 83 points out of 100, and Detroit ranked third with 74 points.

Communities interested in improving their local civil rights policies can visit the League’s resource page on human rights ordinances for samples from across the state, including East Lansing.