As soon as we stepped out of the airport and onto the nearby platform for MAX Rail, my colleague Sarah Craft and I knew we weren’t in Detroit anymore. For only $2.50, this clean, quick, quiet light rail system whisked us to downtown Portland, where we got off just a block from our hotel – and the site of the National League of Cities State League Staff Workshop.
Along the ride, several locals noticed our suitcases and engaged us in friendly conversation, asking us where we were from, where we were going, and pointing out local landmarks. We passed a farmer’s market, gatherings of food trucks, public plazas designed for concerts and other fun community activities, and walkable streets filled with people streaming in and out of stores, restaurants and offices. In short, we saw placemaking in action.
All of this set the stage for the State League Staff Workshop, the reason for our visit to Portland. We were part of a large contingent of league staffers from around the country who had come to learn and share their knowledge. As a first-timer, I discovered that state leagues come in all sizes – some as small as 2 or 3 staff members – but we all have the same dedication to the cities and towns we represent.
Right off the bat, I was impressed with the generosity of my fellow workshop participants. At the Communications Networking Roundtable, everyone chimed in with questions and suggestions on everything from convention and video apps to social media strategies. When we broke into sessions, league staffers shared successes and lessons learned on a number of topics. One of my favorite sessions was on PR. The League of Arizona Cities and Towns showcased their Arizona Cities @ Work PR campaign, designed to highlight the great work being done in their cities. Samantha Womer and Rene Guillen brought plenty of campaign “bling” – mugs, tote bags, lanyards and more – which they gladly offered to everyone in the room.
My other favorite session was Don’t Reinvent Content … Reuse, Recycle, Reformat for Maximum Impact. Mary Brantner of the Municipal Association of South Carolina and Jennifer Stamps of the Texas Municipal League made the point that people generally need to see or hear something seven times to really get the message. They then shared ideas on how to publish content in a variety of formats on different platforms to meaningfully reach your members.
When I wasn’t engaged in a session, I took the opportunity to explore a little of downtown Portland. Just a block away was Pioneer Courthouse Square, affectionately known as Portland’s Living Room. This urban park hosts events almost every day of the year. I was lucky enough to enjoy live lunchtime music one day and sand sculptures the next day. Since there is no sales tax in Oregon, I made a quick dash into Macy’s and snapped up some summer bargains. I relished the local cuisine at Bottle & Kitchen and Clarklewis Restaurant. And, oh yeah, I definitely made a side trip to Portland’s infamous Voodoo Doughnut. At the 3rd Avenue location, placemaking had turned the alley alongside the shop into an inviting space with picnic tables and attractive landscaping. I soaked up the morning sun at one of those tables as I munched on a yummy chocolate-glazed old fashioned doughnut.